Wild Review: Effective, Eco-Friendly, & Refillable Products
Pleasantly Pungeant Products
Not too long ago, I reviewed an eco-friendly anti-odorant called Nuud and praised it for being blanket better than anything you can get in stores. However, Nuud is not the only product in this category that I’ve tested. The other one is a pretty cool concept called Wild and they offer traditional deodorant bars that you can put into a reusable applicator. Since then, they’ve added new products like body wash and bar soap to their roster as well.
The DIY Alternative to Deodorant
As mentioned in the Nuud review, one of the substances I’ve been warned against my whole life has been deodorant/antiperspirant, because pretty much all of your grocery store brands include aluminum in their recipes, which is one of those standard cancer-inducing substances. It’s rather interesting, that the world made that recipe the default, as ultimately, coconut oil and baking soda are enough to kill most bad scents. However, as I also mentioned in the Nuud review, the way coconut oil constantly changes consistency based off minimal temperature changes can make it a bit problematic as a deodorant, so alternatives are still welcome.
Wild as a Company
Wild was originally founded in Germany. I remember being really confused when they first launched, as all of the newsletters and information came in German. Fortunately, they’ve become more international now and everything functions and is available in English. I’ve had a few encounters with their customer service, most of which have been positive, and the company at least shows willingness to play ball when things have gone wrong, and I’ve had a few situations where their products have taken so long to show up that I thought they were lost in the mail (3 weeks from Germany is unrealistic—I can get products from further away in 3 days) and they have always gladly replaced my order.
Wild vs Nuud
I feel like Wild and Nuud are quite different, particularly in how they are marketed. For example, Nuud offers differently colored tubes, but I’ve always thought that it was silly to pay extra for something that’s going to get recycled at the end of its tenure in your medicine cabinet. Wild, however, has those reusable cases, so you can put your personality into them a bit. I’ve seen a lot of fun stuff pass through there: simple colors like green, orange, and black, but also there was a limited boob print to celebrate women’s day and a limited case from the remake of The Little Mermaid.
Another major difference between Nuud and Wild is that Wild promotes a wide variety of interesting scents for their deodorants (including unscented variants), whereas Nuud uses no fragrances and has a very neutral/nonexistent scent. This has its ups and downs. If you are sensitive to smells, Wild might genuinely cause you some problems because many of them are very potent (disclaimer: I have not tried their no-scent refills).
Personally, I am not scent-sensitive, but there was still at least one deodorant that I used (Ocean Mist) that was so strong-smelling that it gave me a headache and made me a bit ill every time I used it, so I gave it to my partner, who has been enjoying it without issue.
Scent Selection
I do love that there are a lot of very gender-neutral scents in their selection, some of which are really pleasant. I’ve always hated the flowery scent of women’s deodorants, while men’s deodorants make me feel like I’m more male-presenting than I am. I’m personally a big fan of Orange & Neroli, Amber & Oud, and Cotton & Sea Salt, which are very gender-neutral scents, while my partner has enjoyed the Sandalwood & Patchouli and Thunderstorm, which are a bit more masculine-scented. As mentioned, he is now using the Ocean Mist, which is very gender-neutral. It’s a shame that some of their scents come and go—I can imagine being bummed out if your favorite is just a temporary release. That said, I’ve also enjoyed just trying new smells and seeing how I like them.
Travel Sizes, Body Wash, & Soap Bars
Alongside the usual refillable packets, they also have travel-sized sticks, which have a similar size and functionality to a slightly oversized lip balm. And, more recently, they’ve just released a line of body washes that comes in recyclable containers that slide comfortably into their reusable dispenser, which comes in matching colors to the deodorant containers. There are many similar scents and generally, I like the body wash, it has good smells that don’t overwhelm me, though it was a bit of a shame that if you bought them on release, you weren’t able to pick the scents to try.
I don’t use bar soap, but my partner does, so it’s worth mentioning that he has enjoyed the new soap bars from Wild.
Website Technical Issues
If there is something annoying about how the company is currently run, it’s that, if you have an account on their site, they’re forcing you to use 2-factor authentication. While normally I don’t have an issue with this being a requirement, my problem is that the site has a “log in with password” option, but it will just automatically redirect you to the email code page, making you use the email code. This means that the option to log in with a password is an outright lie, currently. Hopefully that’s a glitch, otherwise that’s pretty shady.
Customer Support
I’ve had a few encounters with their customer service, most of which have been positive, and the company at least shows willingness to play ball in weird circumstances.
As I mentioned in brief, the customer service has always been friendly and helpful. If there was one disappointing interaction, it was recently, but I do at least understand their decision…
My referral code (which you guys seem to be using liberally—cool, thanks for reading and I’m glad you’re trying it out!) is valid internationally, but the discount codes they send me back are regional, so if a reader from the UK uses my referral code, I’m unable to benefit from it unless I have a UK account. Somehow, because of this, I spawned two accounts: one in the EU and one in the UK.
I recently got a notification saying that my subscription was about to ship. Since I fairly recently got a new order, I went to my EU account to cancel it, but the subscription was shipping from the UK account. They didn’t refund my order, unfortunately, but they did refund half of the cost, since I didn’t actually need it. I wondered, however, if I should have let it get sent back… but the company didn’t suggest that and I didn’t bother asking. Perhaps I should have.
On the whole, it did suck to get a whole second order of body wash that I didn’t need, but it was quite gracious of them to refund as much of it as they did…
The thing is, those biodegradable containers are a bit tricky. I bought the body wash container when it was launched in September 2023 and by around November 2024 I had only used 2/3 of the containers, meaning my last one was already starting to biodegrade and the container had changed shape and cracked. I was still able to salvage most of it, and the company has told me that they’ve changed the recipe for their containers (and I can attest that the new ones do look different). So I have my concerns that this new order might go back before I can put it to use and I don’t know anyone else in Finland who uses Wild to gift them to.
Other Eco-Friendly Options?
If there is a new contender against this body wash on the market, it would be the recent campaign from Last Object. They’ll be my next eco-product review—I haven’t funded their new line of soap, body wash, and facial cleanser, but apparently they’re pushing “stop shipping water,” which means their refills will be in powder form, rather than selling liquid soaps, much like their detergent sheets in the past. I wasn’t planning to back their IndieGoGo, but their past products include reusable swabs to replace your Q-tip swabs and cotton pads. [ed: as of 2025 that review is now available!]
Final Thoughts
Overall, while I do use Nuud as my main deodorant, sometimes I’m in a hurry, which is when Wild is my savior, because it takes less time to apply properly. I do find the price-per-value better with Nuud, but I like to have both on hand just in case. Also, my partner finds the Nuud dispensers annoying, so he prefers Wild—both have their uses and market!
If you would like to try out Wild, you’re very welcome to use my referral code!
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